# digitalshelfinstitute.org

> AI-optimized mirror of digitalshelfinstitute.org containing 50 pages totalling 83,925 words of clean markdown content, structured data, and semantic HTML. Original source: https://digitalshelfinstitute.org. Last updated: 2026-07-20T15:10:44.174Z.

Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG).

## Articles & Blog Posts

- [podcast/why-we-are-like-bees/index.html](/content/podcast/why-we-are-like-bees/index.html) (6,647 words)
- [podcasts-interview-you-have-everything-you-need-to-do-personalization-at-scale-with-michelle-bacharach-co-founder-and-ceo-of-findmine.html](/content/podcasts-interview-you-have-everything-you-need-to-do-personalization-at-scale-with-michelle-bacharach-co-founder-and-ceo-of-findmine.html) (726 words)
- [Bridging Gaps and Breaking Silos - How IT Drives Growth with Jon Harding of Conair and Lauren Livak Gilbert of DSI](/content/podcast/bridging-gaps-and-breaking-silos/index.html): Welcome to our first cross over podcast with eCommerce Braintrust. I joined Jordan Ripley & Julie Spear from Acadia as we chatted with Jon Harding, CIO of Conair about the latest DSI research report. We dug into how IT and the rest of the business need to collaborate to see success in 2025! (4,611 words)
- [Transforming an Iconic Australian Brand for the Digital Shelf with Darryn Wallace & Carla Salsone, Bega](/content/iconic-brand/index.html): When an iconic Australian brand with 125 years of history realised it needed to evolve digitally, Bega’s leadership knew transformation couldn’t wait. Darryn Wallace, Executive GM of Retail Sales, and Carla Salsone, Head of Retail Marketing and eCommerce, join the podcast to share their journey so far and the lessons along the way. From adapting their approach to retailer engagement, to embedding digital shelf fundamentals and building cross-functional ways of working, they walk us through practical steps for driving meaningful change in a large, heritage brand. (952 words)
- [Roundtable: Amazon's Supply Chain Patent - Conspiracy or Virtue?](/content/podcasts-roundtable-amazons-supply-chain-patent-conspiracy-or-virtue.html) (4,101 words)
- [Interview: AI Can Change the Scale and Impact of your Digital Shelf Program Right Now, with Steve Engelbrecht, Founder and CEO at Sitation](/content/podcast/ai-impact-digital-shelf-program/index.html): Steve Engelbrecht, Founder and CEO of Sitation, and his team have developed an AI tool that is capable of generating 15,000 product descriptions per hour for their enterprise customers, connected with their PIMs and the workflows to keep humans in the loop.  (3,356 words)
- [How To Transform Distressed DTC Brands Into Profitable Ecommerce Businesses | DSI](/content/blog/transform-distressed-dtc-brands-into-profitable-ecommerce-business.html): Learn insights from Mehtab Bhogal of Karta Ventures on how to turn around distressed direct-to-consumer (DTC) brands into a profitable ecommerce business. (1,455 words)
- [A Collaborative Mindset in Highly Pressurized Times, with Kenji Gjovig, Managing Director at Bayfield Consulting ](/content/podcast/collaborative-mindset/index.html): From his time aboard submarines in the US Navy to decades of work in retail, at Sam’s Club, Albertson’s and now Rite Aid, Kenji Gjovig has spent a lot of time leading in highly pressurized circumstances. It is clear that for brands and retailers to achieve top line and bottom line growth in these uncertain economic era, the ability to collaborate at scale is an indispensable skill. Kenji joined the podcast to share decades of experience driving collaborative transformation in resource-constrained times. (521 words)
- [Why Amazon ‘Profitability Hacking’ Can Be Road Map for Brands | DSI](/content/blog/why-amazon-profitability-hacking-is-a-potential-road-map-for-brands.html): Mark Power, CEO and founder of Podean and author, shares how profitability hacking on Amazon could be a potential road map for brands.
 (1,801 words)
- [How To Scale Cross-Border Commerce to Build Your Global Competitive Advantage | DSI](/content/blog/scale-cross-border-commerce-to-build-global-competitive-advantage.html): Although the complexity of cross-border commerce is increasing, so are the opportunities for brands to compete on a global scale — here's how. (1,245 words)
- [How Consumer Behaviors Are Changing Globally | DSI ](/content/blog/how-consumer-behaviors-are-changing-globally/index.html): Cara Wood of Salsify shares critical takeaways from Salsify’s “2023 Consumer Research” report, which offers a consolidated view of its surveyed countries, and what they mean for brands in 2023. (1,087 words)
- [Essential Lessons for Driving Ecommerce Innovation Within CPG | DSI](/content/blog/lessons-for-driving-ecommerce-innovation-cpg/index.html): Tim Madigan of The Partnering Group shares his lessons for driving ecommerce success, including the importance of innovation and experimentation. (1,206 words)
- [How To Use Data to Fuel Your Ecommerce Business Strategy | DSI](/content/blog/how-to-use-data-to-fuel-your-ecommerce-business-strategy.html): Learn how data can be leveraged to fuel your ecommerce business strategy. Marketing veteran Julie Bernard shares her lessons for digital shelf success.
 (1,804 words)
- [Orchestrating Brand Across the Full Spectrum of Commerce | DSI](/content/blog/full-spectrum-of-commerce/index.html): Commerce experts Edward Kim and Dan Saltzman recently discussed the importance of having a strong brand voice throughout the entire spectrum of commerce. (1,039 words)
- [Chris Perry and Oskar Kaszubski of firstmovr: Why Empowering Ecommerce Teams Is Just As Critical as Boosting Ecommerce Performance Metrics](/content/blog/ecommerce-performance-metrics/index.html): Here’s why the road to digital shelf success requires more than measuring the right ecommerce performance metrics.
 (1,175 words)
- [How a D2C Model Can Help Brands Make Every Moment Shoppable | DSI](/content/blog/d2c-helps-make-every-moment-shoppable-digital-shelf.html): Explore McCormick's wins and lessons learned on its D2C journey, including how it supported the launch of its now-viral Old Bay Hot Sauce. (754 words)
- [All the Store’s a Stage, with Arsen Avakian, CEO and Founder of Cooler Screens](/content/podcast/cooler-screens/index.html): The company Cooler Screens has spent more than five years setting the bar for creating human-centered digital experiences in physical stores. The combination of vision, strategy, and smart technology, along with innovative retailers and brand partners, is now bringing the ease, relevancy, and transparency of the digital world into a human’s shopping journey, at an impressive scale, including hundreds of stores at Kroger. (396 words)
- [The Fundamentals of Digital Shelf Excellence, with Lynsey Sweales, CEO of SocialB](/content/podcast/fundamentals-digital-shelf/index.html): Lynsey Sweales, CEO of SocialB, a International Digital Marketing & Ecommerce Agency based out of the UK, spends every day working with brands to get the fundamentals of digital commerce success right, with a sharp eye on winning share of shelf. Lynsey shared her experiences and processes for building brand personality, nailing SEO, and making the product page meet the consumer where they are. (442 words)
- [A Game Plan for How To Improve the Customer Shopping Experience | DSI](/content/blog/how-to-improve-the-customer-shopping-experience/index.html): Learn how to improve the customer experience by emulating Wine Access’ 4-pillar customer engagement and retention strategy.
 (981 words)
- [Harnessing Data To Create a Seamless Shopping Experience | DSI](/content/blog/harnessing-data-to-create-a-seamless-shopping-experience.html): Check out expert insights from Michael Klein, a consultant and former Adobe director, on how to use data to build a seamless shopping experience. (1,001 words)
- [Summit Spotlight: Navigating the Retail Growth Outlook | DSI](/content/blog/summit-spotlight-navigating-the-retail-growth-outlook.html): Russ Dieringer, Stratably, shares actionable execution strategies and critical systems that can drive profitable, digital-first omnichannel success. (957 words)
- [Socrates Rosenfeld, CEO of Jane Technologies: Becoming the Amazon of Cannabis Commerce | DSI](/content/blog/jane-technologies-cannabis-commerce/index.html): Socrates Rosenfeld, CEO of Jane Technologies, weighs in on how the company's platform is changing cannabis commerce and digital shopping. (1,280 words)
- [Meet Your Growth Goals With the Digital Shelf Maturity Curve | DSI](/content/blog/customized-roadmaps-digital-shelf-maturity-curve/index.html): Learn about the maturity curve as well as an easy way to build upon your current successes with a prioritized focus based on your needs.  (1,303 words)
- [Interview: Manufacturer P&Ls Under Pressure, with Chris Perry, Chief Learning Officer & Co-Founder at FirstMovr](/content/podcast/manufacturer-p-and-l-under-pressure/index.html): This is a podcast audio version of a webinar featuring of course Lauren Livak, Director of the Digital Shelf Institute and driving force behind the Digital Shelf Playbook series from the DSI, and our special guest, Chris Perry, Chief Learning Officer & Co-Founder at FirstMovr. Together, they dive into the manufacturer P&L and talk through some actionable strategies you can use to drive more profitability. 
 (442 words)
- [Interview: Retailer Ad Platforms: Why, How, and Where to Invest with Russ Dieringer from Cleveland Research ](/content/podcasts-interview-retailer-ad-platforms-why-how-and-where-to-invest-with-russ-dieringer-from-cleveland-research.html) (421 words)
- [eCatman: Essential Insights To Reach Omni-Category Leadership [DOWNLOAD] | DSI](/content/blog/ecatman-download/index.html): Download the Digital Shelf Institute (DSI) and The Partnering Group’s (TPG) 2024 ecommerce category management (eCatman) report for valuable category leadership insights.
 (448 words)
- [Assessing Data and Content Readiness for Your Digital Shelf Journey | Unpacking the Digital Shelf](/content/assessing-data-content-readiness-digital-shelf-journey.html): Data and content readiness webinar from the Digital Shelf Playbook Series (411 words)
- [Rob Gonzalez Spitballs Commerce With the CPG Guys, Sri Rajagopalan and Peter V.S. Bond | DSI](/content/rob-gonzalez-spitballs-commerce-the-cpg-guys-sri-rajagopalan-peter-v-s-bond.html): Podcast cross-over event! Rob Gonzalez recently went deep on commerce in 2021 with the renowned Sri Rajagopalan and Peter V.S. Bond on their podcast CPG Guys. A rollicking survey of some of the biggest trends and opportunities in the year to come in commerce. (487 words)
- [Amazon AI is Changing the Rules of the Search Game On You, with Spencer Millerberg, Founding Partner at DetailPage.com ](/content/podcast/amazon-ai-is-changing/index.html): A few weeks ago, Spencer Millerberg, Founding Partner at DetailPage.com was on the podcast talking about the latest in SEO trends in digital commerce. But we invited him back for a deeper dive on Amazon AI, as they are the bellwether of where SEO will go in the next few years.  (389 words)
- [The Evolution of the Grocery Shopper, with Peter V.S. Bond](/content/evolution-of-the-grocery-shopper-peter-vs-bond/index.html): Peter V.S. Bond, well-known as the co-host of the CPG Guys podcast, has a day job as VP Strategy & Retail Partnerships at PowerReviews. He put on that hat to share the results of a brand new survey of 4,000 consumers on the evolution of their omnichannel grocery shopping behaviors. Great data, with some powerful takeaways for brands. (297 words)
- [Best Ecommerce Strategies for Brands To Drive Profitability | DSI](/content/blog/best-ecommerce-strategies-drive-profitability/index.html): Learn more about the best ecommerce strategies from expert Andrea Leigh, CEO of Allume Group, plus a few frameworks for ecommerce success. (1,796 words)
- [How to Activate a Killer Brand, with Natalie Cotter, Sr. Director, Digital Retail at Liquid Death Mountain Water](/content/podcast/activate-killer-brand/index.html): Standing out in a crowded beverage market takes creativity, endless energy, and, at least in one case, a passion for murder.  (1,226 words)
- [Amazon’s Leadership Principles, Refreshed, with John Rossman, Author of the Updated 3rd Edition of Bestseller “The Amazon Way”](/content/john-rossman-3rd-edition-of-bestseller-the-amazon-way.html): Amazon, and the rest of the world has changed a lot since the last edition of John Rossman’s bestselling book on leadership and innovation, The Amazon Way. The updated 3rd edition has hit the digital and physical shelves, and the author joined Peter to talk about how those changes have impacted the classic leadership  principles that made Amazon the innovators they are. In this new era, Amazon’s experiences through massive growth have demonstrated that some changes need to be made, changes that are instructive for brands that are riding a wave of change themselves. (367 words)
- [Interview: Making Metrics that Matter Actually Matter, with Gregor Murray, VP of Strategy, Digital Commerce Global](/content/podcast/making-metrics-that-actually-matter/index.html): Gregor Murray, VP of Strategy at Digital Commerce Global joined the podcast to present their CSMART Digital shelf Metric Framework that can help you turn digital shelf metrics into action. (1,628 words)
- [Interview: How to be #1 with Mike Moumoutjis, General Manager, Goodbaby International](/content/interview-how-to-be-1-with-mike-moumoutjis-general-manager-goodbaby-international.html) (81 words)
- [Interview: Making Retail Safe for Discovery Again, with Gwen Morrison, former CEO of WPP's Global Retail Practice and a partner with Candezent Advisory](/content/podcasts-interview-making-retail-safe-for-discovery-with-gwen-morrison.html) (325 words)
- [The Fight for the Buy Box Wages On, with Jennifer Elmashni, President at Potoo](/content/the-fight-for-the-buy-box-wages/index.html): With years of experience Leading ecommerce at Bic and Johnson and Johnson, Jennifer Elmanshi, now President at Potoo, wears the battle scars of the Buy Box wars.  (283 words)
- [Interview: No One Can Hide Anymore from Digital Commerce, with Jeriad Zoghby, Global Lead for Omni-Channel Commerce at Accenture](/content/podcast/no-one-can-hide-anymore-from-digital-commerce/index.html): Jeriad Zoghby, Global Lead for Omni-Channel Commerce at Accenture Song, joined us to explain what consumers are saying, and why you can no longer hide from the new realities of digital commerce. Or, as we like to call it, commerce.  (365 words)
- [The 5 Key Principles of Best Practice in Retail Media with Bethanie Blanchard, Head of Strategy & Planning, Coles 360](/content/the-5-key-principles/index.html): Coles 360 partnered with Circana to test a series of hypotheses around what truly drives retail media performance. This podcast episode shares growth drivers that are shaping how Coles works with suppliers.
 (6,860 words)
- [How to Get Your CEO’s Attention for the Big Swings of Commerce, with Jeriad Zoghby, Chief Commerce Strategy Officer at IPG](/content/podcast/get-your-ceos-attention/index.html): Driving growth while cutting costs - the gordian knot of commerce today.  (9,570 words)
- [How CPG Brands Can Deliver a Best-in-Class DTC Experience | DSI](/content/blog/best-in-class-dtc-experience/index.html): General Mills evolved to offer the best direct-to-consumer (DTC) experience possible. Here are tips for how you can too.
 (1,526 words)
- [Roundtable: The B2B Geekout Episode](/content/roundtable-the-b2b-geekout-episode/index.html) (64 words)
- [Why Building an Agile Team Is Crucial for Digital Shelf Success](/content/blog/why-building-an-agile-team-is-crucial-for-digital-shelf-success.html): Gloria DeCoste, Nestlé, shared her thoughts on creating an agile team at the Digital Shelf Summit.
 (1,154 words)
- [Digital Shelf Playbook Series](/content/digital-shelf-playbook/index.html): Winning on the digital shelf requires multi-year commitment and change across your organization. Our webinar series introduces you to the most common milestones brand manufacturers face when optimizing their position on the digital shelf. (554 words)
- [The Future of Retail Media that’s Lifting In-store Sales by 3-5%, with Arsen Avakian, CEO and Co-founder of Cooler Screens](/content/retail-media-arsen-avakian-ceo-cooler-screens/index.html): The holy grail of omnichannel marketing is merging the informative richness of the online experience with the see it, feel it, touch it experience of the brick and mortar store. The grail is on its way. Arsen Avakian, formerly CEO and CO-founder of Argo Tea, and now CEO and Co-founder of Cooler Screens, joined Peter to talk about how his company is providing a new digital retail media opportunity in stores that is driving tremendous growth and consumer delight. (445 words)
- [The Latest Data on AI Adoption in Commerce, with Jack O’Leary, Director, eCommerce Strategic Insights at NIQ ](/content/the-latest-data-on-ai-adoption/index.html): AI adoption in shopping is growing steadily, though demographic variations in this trend may influence where brands prioritize their investments. (330 words)
- [How Much of the Consumer Experience Should You Own? ](/content/podcasts-roundtable-how-much-of-the-consumer-experience-should-you-own.html): Rob and Peter talk about the challenges of profitability, data ownership, and consumer relationship in grocery. (268 words)
- [A Roadmap to DTC Turnaround, with Mehtab Bhogal, Cofounder, Karta Ventures](/content/podcast/dtc-turnaround/index.html): Mehtab Bhogal, Cofounder of Karta Ventures, perfectly describes the grit and expertise it takes to make a living rescuing and reinvigorating distressed DTC businesses. Mehtab shared his turnaround process, how he evaluates opportunities, and his perspective on the current and future environment for DTC success as headwinds continue. (271 words)
- [Unpacking the Digital Shelf Ecommerce Podcast | DSI](/content/ecommerce-podcast/index.html): Join us and listen to the Unpacking the Digital Shelf ecommerce podcast for consumer and market insights from thought leaders and digital shelf experts. (6,652 words)
- [Ecommerce Resources for Digital Leaders | DSI](/content/resources-library/index.html): Learn how to level up your strategy with ecommerce resources containing advice and real-world examples from digital leaders across industries. (8,425 words)

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